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Navigating Authenticity: Are you scared of showing up as YOU?

In the world of entrepreneurship, the concept of authenticity has become a buzzword. Although, buzzword or not, the concept of being authentic is going to change your community's growth.

What are people talking about when they say "show up authentically?"

As a female entrepreneur, the journey toward authenticity is often met with unique challenges and fears that can impede your ability to show up genuinely for your communities. So let's get into the why's & hows.

1. Societal Expectations:

One major challenge that you might face when striving to be authentic lies in societal expectations. Historically, women have been boxed into predefined roles, and breaking free from these molds can be daunting. The fear of judgment and societal scrutiny can make it challenging to express your true self openly.

2. Impostor Syndrome:

Ahhhh the battle with impostor syndrome, a psychological pattern where we doubt our accomplishments and fear being exposed as frauds. This self-doubt can hinder all ability to show up authentically and make us question whether our true selves are worthy of success or acceptance.

3. Gender Bias in Business:

You might grapple with gender bias in the business world, facing stereotypes and preconceived notions about your leadership abilities. This bias can create a fear of being seen as too assertive or not conforming to traditional gender roles, leading some of us to downplay our authentic personalities in a bid to fit into existing expectations.

4. Fear of Vulnerability:

Authenticity requires vulnerability – the willingness to show imperfections and share personal stories. For female entrepreneurs, the fear of being perceived as weak or emotional can be a significant deterrent. Society's tendency to view vulnerability as a liability rather than a strength may hinder women from fully embracing their authentic selves.

5. Balancing Personal and Professional Identities:

I find myself navigating the delicate balance between my personal and professional identities. The fear of judgment can cause me to compartmentalize my authentic self, creating a divide that is emotionally taxing.

So how to we get past it? How do we make change?

Overcoming the Fear:

1. Cultivate a Supportive Community:

Building a supportive network of like-minded individuals who understand and appreciate authenticity can empower female entrepreneurs to be their true selves. Surrounding oneself with positive influences can help alleviate the fear of judgment.

2. Challenge Gender Stereotypes:

By actively challenging and dismantling gender stereotypes, female entrepreneurs can pave the way for a more inclusive and accepting business environment. This not only benefits them individually but contributes to reshaping societal perceptions of women in leadership roles.

3. Embrace Vulnerability as a Strength:

Shifting the perspective on vulnerability is crucial. Female entrepreneurs can redefine vulnerability as a strength, fostering genuine connections with their community and demonstrating the courage it takes to be true to oneself.


While the journey towards authenticity may be riddled with challenges and fears for female entrepreneurs, the rewards of showing up authentically are immense. By acknowledging and addressing these obstacles, women can pave the way for a more inclusive and empowered entrepreneurial landscape where authenticity is not just encouraged but celebrated. Embracing one's true self is not a sign of weakness but a powerful testament to the strength and resilience of female entrepreneurs in the face of adversity.

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