Lydia Martinez is the driving force behind Elle Marketing & Events. Over the last five years, she has created a successful woman-owned business and a female-centric team. Her company is one of the top creative marketing agencies in the Salt Lake City area.

Lydia worked in marketing for years before deciding to launch Elle Marketing & Events. Her most recent marketing experience contributed to her talents as a marketing specialist and event planner for Whole Foods Market for almost seven years.

Before working for Whole Foods, she worked for Barnes & Noble as their community relations manager and event planner for almost four years. Working in fast-paced retail environments, Lydia managed a team to work on long term strategy, drove marketing outcomes, and learned to analyze and measure results.

In addition to her work for Whole Foods Market and Barnes & Noble, she is the original chair of the board and founder of the Sugar House Farmers Market, a writer for Salt Lake Magazine and other periodicals and co-creator of the Suitcase Foodist blog. She is also the owner of Restaurant Owners Marketing Academy, a new venture launching in 2021.

“I see marketing as storytelling, first and foremost. Great marketing takes customers on a journey from start to finish. Helping customers understand the journey by showcasing the business’s story is what I took away from all my years of working for big retailers. It applies directly to all businesses,” — Lydia.

When she's not working, you'll find her traveling, cooking, reading or climbing.